Bowl games make $260 million in annual payouts to NCAA schools. More than $1.8 billion has been paid out in just the past 10 years and the bowls will conservatively pay out more than $2.6 billion during the next decade.
Most bowl games are nonprofit organizations. The more revenue the bowl brings in through ticket sales and sponsors, for example, the more money can be paid to NCAA schools.
Bowl games generate increased donations, valuable visibility and even increases in school enrollment applications. In addition, they also can increase long-term revenues in licensing, endorsement money, TV contracts and season-ticket sales.
Bowl games generate an estimated $1.285 billion in economic impact for host communities each year.
Attendance at the 2009-10 bowl games was a record 1.77 million fans.
Total TV viewership increased 10 million in one year to 145 million TV households in 2009-10.
The 2009-10 bowl season also produced a record total ratings for non-BCS bowls; stadiums filled to an average 86 percent of capacity; and 12 bowls that were sellouts.
Source: Football Bowl Association